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NEWS SHORT:
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Aggressive advertising of tobacco companies increased the number of smokers in Russia
The researchers from Bath University suppose that the reason of such tendency is aggressive tobacco campaign, directed at women consumer audience, as British Broadcasting Corporation BBC reports. According to the results of the Tobacco Control journal investigation, in 1992 in Russia from 7000 respondents 7% of women smoked, in 2003 - 15%. The number of smokers among men increased at 57% in 1992 and at 63% in 2003.

After Soviet Union collapse, the number of women smokers increased. Government monopoly in tobacco production stopped to function. It allowed big cigarettes producers to promote their product actively. During Soviet system there were almost no tobacco advertisement, as it is noticed by analytics from The London College and London School of hygiene and tropical medicine. But by the middle of 90s cigarettes advertisement occupied the half of all billboards in Moscow and one third of plastic bags produced in the country.

Analytics consider that tobacco companies made serious investments in the development of the market, advertising smoking as the part of western way of life. British American Tobacco Corporation explains this with the following idea: Russian people now have enough money to buy cigarettes. Consumers buy more luxury, which they could not afford before, including oat couture clothes, cars and cigarettes.

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